03/28/2024
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The theme for the 2017 Red Ribbon Campaign has been announced and Iris Yu, a student at Solon Middle School in Ohio won the contest for creating this year’s theme:  “Your Future Is Key, So Stay Drug Free.” National Red Ribbon Week is celebrated Oct. 23 through Oct. 31.

“I think that drug prevention is important because [drug use] has been popularized by pop culture and the media,” said Iris. “I came up with the theme by first considering what doing drugs would affect, and the obvious answer to me was your future. The rest of the words kind of just fell into place.”

Read Iris’ story and learn more about this year’s theme.

Iris’ theme, which was selected out of thousands of entries, will be used in over 90,000 schools across America this October, as part of the National Red Ribbon Week, the oldest and largest drug prevention program in the nation.

View 2017 Official Red Ribbon Theme Merchandise.

Learn more about Red Ribbon Week and this year’s theme by visiting our website at www.redribbon.org. Stay tuned for the release of the official2017 Red Ribbon Planning Guide and other wonderful tools to help make your Red Ribbon celebration as fun and effective as possible.

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